Brandable domain name: It’s no surprise businesses today find it more and more challenging to find a brandable domain name they can own. It’s frequently more difficult with the increase in online stores and online regularly presence. Being original with your brandable domain name likely does it easier to find domain choices that aren’t already listed since most Exact Match Domains (EMDs), and even some different domains are long-ago captured and buying one from settlers, or prior owners can be precious. There are also significant arguments for differentiation, not getting taken in the rut of identifying names or choosing your brandable domain name only from keyword analysis.
Brandable Domain Names are a Long-Term Investment
Given how high we have to live with a group or brandable domain name, it’s incredible how few thought most companies give to them. Most look at a brandable domain name as a personal preference rather than a brand or marketing strategy, or surely as a legal necessity. Given the complexities attached by consumer psychology, global search match or confusion, possible constitutional infringement, unavailable domain names, and the need for differentiation, it can be well worth your chance to hire someone very close with brandable name and naming strategy to help you not just expand creative opportunities, but help you accurately evaluate them and determine the best choice.
But here are some beginning tips.
What Makes a Domain Brandable?
There are many approaches to brand naming; multiple and differing name forms or types; as well as many ways to critique and judge them. It’s a pretty tricky process even when the resulting name seems…well, simple. Typically, the more honest the name, the more precise the process and strategy and the more opportunities were explored.
What we will focus on here, rather than the original development phase, is how those names can translate into the domain space; or conversely how to explain (and evaluate) a domain that is “brandable.”
In many instances, when people are pointing to “brandable domains” they mean specialties that are non-keyword names with no particular descriptive meaning. While the name and area might have the direct evidence or sense to the company or product, these domains don’t explicitly spell it out. Instead, they move values, character, or qualities of the brand, service, or product. These non-descriptive domains create strong brand power over time; they are less expected to be already registered as domain names (more likely possible), and they also provide for versatility in the brand in that they are not enduringly tagged or associated with a small clear category.
We talked a lot concerning Google in the “What Importance Should SEO Play in Determining Your Brandable Name?” post that leads this one. Google took a brandable domain name. Rather than starting as bestsearchengine.com they have created a brand that not only is differentiated and simple to learn, but which has expanded to cover all things data-driven — including driverless cars, wearable tech, enterprise apps, and data centers. There’s no way bestsearchengine.com could have grown to include this or survive Google’s diverse businesses or massive growth. The ability to choose unique branding should also be self-evident in that we immediately use “Google” as a verb.
That does not mean that you either have to take some problematic word or form a phrase to end up with a brandable domain name.
Six Common Features of Brandable Domain Name
Brandable domain name, in interest to being free, typically include most, if not all, of the following things. They are:
1 Relevant: Through either equal or implied meaning, they link to your mission, idea, product or service even if they don’t catch it.
2 Unique: They are different from your opposition; they are interested in some way or show a different personality.
3 Memorable: They are simple to learn and recall. (Note this is different than uniqueness.)
4 Credible: They sound honest and professional, even if very original and unique. (As in many domain names that list “quality,” “best,” or “top” in their domain names, having to say you are likely in your name or area indicates you aren’t.) They look kind or positive and aren’t readily corruptible.
5 Brief: Ideally, they are small. One or two words are best. This is somewhat about memorability (above) but also partly about the rest of keying the domain name into browsers and keying it without mistakes.
6 User-friendly: Easy to spell; easy to maintain; no aural fix (was that “eight” or “ate?”); no use of symbols as digits, random sketches, or inside jargon; usually reads at a look as multiple words rather than a word jumble; non-repeating numbers to discourage keyboarding mistakes, etc.
If we look at the case of Google, it serves all of these things, even though it’s an odd name. For some, who didn’t know the scientific theory meaning of a Googol (a mind-boggling number written as one followed by 100 zeros) the title might have hurt a bit on the relevancy and reliability parts in the early days, but as it’s become the norm for search all of those problems have disappeared.
Other Good Guidance for Choosing Your Brandable Domain Name and Domain Combo
Your domain name should as closely near the central part of your trade name as possible.
Sometimes a show or tricky domain can work, primarily if your brandable domain name is already set and uses almost common words (i.e., gosmithexterminators.com, hellojoneslaw.com) but don’t make people work so arduous for it if you don’t have to.
Think like a consumer when determining your name and domain.
It’s one of the toughest things to do; think from someone else’s view. In addition to watching how names might interest a client, instead of how they call to you, think of the client from a user view. What are the most likely to remember? What ideas or terms would an everyday individual use, as engaged to someone in the business? Evaluate your potential changes and restrictions. (Should it be smithcpa.com, smithaccounting.com, smithacctg.com, or smithcpas.com?) Ideally, align your company name to what you plan to use as a field and be harmonious everywhere. Make it simple for them to get you and as easy as possible to recognize you.
Make sure your brandable domain name is also accessible as an official company name on your main social media platforms.
Members will think your domain name is your “handle” or name elsewhere. Make it simple for them to find you by owning your area, and social media forms match precisely or be as close as possible. Availability over platforms can be one of your essays in vetting your different domain name choices. Conversely, you will make it much simpler for them to find your website if they chance to see a social media post.
Look at the game and learn from it, but then do something unusual. Ideally, drastically changed.
Users scan issues and make choices about connections to follow partly from passages, but also the reliability, relevancy, and character of the domains represented. Even if you get someone to copy a link, will they be able to identify and return if your area is a keyword mash-up or looks like thirty related results? Can a user even tell the distinction between various similar domains based on remixes of the very general keyword positions? Say you’d found a great deal online; would you learn that it was at besttiredeals.com, tiredeals.com, dealsontires.com, or bestdealtires.com?
If you want to include a keyword in your name and domain, determine the most relevant keyword and work from there.
A representative keyword, especially for your kind, isn’t a bad thing. It’s just not working to be a silver bullet to SEO today, given the many parts in search engine ranking. (For the explanation to why see our other job.) Users generally still want to know what a website is about just from viewing a domain, and depending on your business or production that may be helpful. Search engines do get a sign from a keyword that it is possible that the site should be listed for that keyword, but it is the first of content that defines the ranking. Brandable domains and keyword fields also don’t have to be together private. You can set a keyword into a more different branded name. Just recognize it’s usually better to have one great keyword involved rather than a string of related keywords.
If you decide the keyword route, look for a “narrower,” more targeted keyword, if you can.
It’s obvious to brand based on a less pie…and get better traffic! If you can micro-niche, do it. Is your work really “performance wheels?” Then why are you running after “tires” as a complex in either your brand or SEO strategy? If your company is strictly local rather than global, you likely should use a different way, and your keyword match may be drastically changed. You will need to share an in-depth approach and customer profiles with your SEO strategist, but this is a point where they can be worth their power in gold. Though it’s a smaller funnel, it can be a filling funnel, particularly if your goal is to turn more companies to sales, rather than rack up unique visitor stats that don’t make you any money. A targeted program will also clue your customers into the experience that you are more important, more specific, or more excellent. Your biggest care about targeting should be: Will that term or installed keyword be ready to “check” your business as it expands and develops?